BCI and CmiA sign MoU

The Better Cotton Initiative (BCI) and Aid by Trade Foundation (AbTF) have today, 23 September 2011, signed a MoU. This MoU sets out the intention of both organisations to develop a partnership, under which Cotton made in Africa (CmiA) can be sold as Better Cotton, and activities of both organisations are coordinated and harmonised. The aspiration is to sign a 'Partnership Agreement' by the end of 2011, but not later than the 31st of March 2012. A successful partnership would deliver Better Cotton, produced by the AbTF to market by late 2012, increasing market access for retailers to more sustainable cotton sources and offering increased efficiency for hundreds of thousands of Sub-Saharan farmers in Africa.