Partners who prove it works

What makes these stories different? See what brands and retailers have to say about their experience sourcing Cotton made in Africa.

Cases

Scaling CmiA cotton across 12 brands and 4 markets. How Europe’s largest fashion retailer built traceability into every collection.

Rewe Group
Since late 2025, 100 percent of the CmiA cotton in Rewe Group own brands is physically traceable to its origin. A partnership that began in 2008.
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CWS Workwear
A company built on durable workwear is now building a supply chain durable enough for the future. Why the CmiA standard fit on two fronts at once.
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BESTSELLER / ONLY
ONLY more than doubled its volume of African organic cotton in two years, working towards direct relationships with the farmers who grow it.
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Voices

“For us, the transition from pure certification to complete physical traceability is a big step towards more sustainable supply chains in the textile sector.”
Torsten Stau – Executive Buying Director Non Food / Indirect Spend at the Rewe Group
“The CmiA initiative meets our more responsible approaches to social and environmental responsibility by promoting sustainable cultivation methods while improving the living conditions of cotton farmers in Africa.”
Leonie Biesen – Head of Sustainability & ESG, CWS Workwear
“Meeting the people who grow our cotton, forming personal connections with them, and seeing with my own eyes what this collaboration means for the farmers and their communities is definitely something I remember with pride.”
Jonas Meier Sørensen – Buying Manager for Denim, ONLY

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