Mr. Coffeebean discovers sustsainable cotton standards

From fashion to sporting and lifestyle - every week our partner Tchibo offers a new world of products to its consumers. Not only the quality values high for Tchibo. The company is committed to ensure that the production does not harm people and the environment. This raises many questions: What are the raw materials used for products? What is the impact of the production on the environment? How do the people who produce the raw materials for the products live, and what are the conditions under which the products are manufactured?
As a family company Tchibo takes responsibility seriously and has incorporated aspects of sustainable development into its business strategy since 2006. Therefore, they constantly pursue their goal of 100% sustainability for their business and rely on proven standards such as Cotton made in Africa. To know the standard more in detail, Mr. Coffeebean follows the red thread. In the clip down below, he is having a closer look on Cotton made in Africa: